Techcrunch: What’s the Point?

Excerpt:
"If you find yourself asking that question a lot, here is a new Website for you. The Point is a social and consumer activism site that just launched yesterday. It brings a new twist to online grassroots campaigns. Anyone can create a campaign—to raise money for a political candidate or cause, to lobby a corporation to change its ways, or to organize neighbors to fix up a park.
But here’s the twist: participants pledge to take action only when enough other people have pledged to do the same thing. That is, when support for the cause reaches a tipping point (hence the name). In this way, the site attempts to address one of the biggest obstacles to people signing up for a cause even if they believe in it—the fear that they will be wasting their time or money on something that will never result in change. On the Point, you only agree to take action if a cause can attract a critical mass of like-minded people."

http://www.techcrunch.com/2007/11/13/whats-the-point/