NYT: Facebook's Zuckerberg Lied To Us; Coke: Ditto

NYT: Facebook's Zuckerberg Lied To Us; Coke: Ditto

Excerpt:
"The "Beacon" fallout continues. The New York Times' Louise Story essentially accuses Facebook's Mark Zuckerberg of lying to her about Beacon's being "opt-in." Coca-Cola got a similar impression from the company--and, having learned the truth, is holding off on using the program. Meanwhile, Facebook's spokesman attempts to explain to the NYT's Louise Story what Zuckerberg really meant--and makes matters worse."

http://www.alleyinsider.com/2007/12/nyt-facebooks-zuckerberg-lied-to-us-coke-ditto.html
See also: Facebook's Misrepresentation of Beacon's Threat to Privacy: Tracking users who opt out or are not logged in.
Excerpt:
"As follow-up to Ben's look at Facebook's Beacon system, I began investigating the extent of its privacy implications. What I found is extremely disconcerting. Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time. The evidence I present below directly contradicts both public statements made by Facebook, and direct email correspondence from their privacy department, demonstrating that Beacon is a serious threat to user privacy."
http://community.ca.com/blogs/securityadvisor/archive/2007/11/29/facebook-s-misrepresentation-of-beacon-s-threat-to-privacy-tracking-users-who-opt-out-or-are-not-logged-in.aspx